URL: https://covergo.com/
Background
Covergo is an insur-tech company aiming to streamline insurance ecosystem in a box platform. In this endeavor, I aimed to create a visually captivating and user-friendly online platform that reflects Covergo's cutting-edge approach to the insurance industry. I was tasked with redesigning their corporate website to align with the new visual identity. This involved a comprehensive overhaul of the user interface, icons and illustrations, as well as a ground-up restructuring of the information architecture and navigation.
Project Goal
- Applying the updated Covergo branding guidelines to the UI design, ensuring consistent use of typography, color, and visual elements
- Designing a suite of custom icons and illustrations to enhance the brand's visual language across the website
- Reorganizing the site's information architecture and navigation to improve content discoverability and user flow
- Optimizing the responsive layout and interaction patterns for seamless experiences across desktop and mobile
- Designing a suite of custom icons and illustrations to enhance the brand's visual language across the website
- Reorganizing the site's information architecture and navigation to improve content discoverability and user flow
- Optimizing the responsive layout and interaction patterns for seamless experiences across desktop and mobile
Impact
The resulting Covergo website not only elevated the brand's digital presence, but also delivered a more intuitive and engaging user experience that better supported the company's marketing and lead generation goals.
